Are you a strategic thinker with a passion for bringing innovative products to market? Look no further, because the role of a Senior Product Marketing Manager is the perfect fit for you! In this blog we have provided some of the best Senior Product Marketing Manager Job Description samples which may help you.
As a Senior Product Marketing Manager, you will be responsible for leading the go-to-market strategy for your company’s products. This includes conducting market research, identifying target audiences, and developing positioning and messaging. You will also work closely with cross-functional teams, such as product development and sales, to ensure a seamless launch of new products.
Additionally, you will play a key role in driving revenue growth by creating and implementing marketing campaigns. In short, this role is ideal for someone who thrives in a fast-paced environment and wants to make a real impact on a company’s bottom line.”
Senior Product Marketing Manager Responsibilities
The responsibilities of a Senior Product Marketing Manager can vary depending on the size and needs of the company they work for. However, there are some common duties and responsibilities associated with the role, such as:
- Developing and executing marketing plans
- Managing product launches
- Creating marketing materials
- conducting market research
- developing pricing strategies
- monitoring competitors
- overseeing advertising and promotion campaigns
- coordinating with sales teams
- managing budgets
Senior Product Marketing Manager Requirements
The requirements for becoming a Senior Product Marketing Manager also vary depending on the company. However, there are some common requirements associated with the role, such as:
- A bachelor’s degree in marketing, business, or a related field
- 5-7 years of experience in marketing or product management
- Experience working with product launches
- Excellent communication, writing, and presentation skills
- Strong project management skills
- Creativity and analytical skills
Senior Product Marketing Manager Salary
- The average salary for a Senior Product Marketing Manager is $120,000 per year.
- However, salaries can range from $85,000-$140,000 per year depending on experience level, company size, industry, etc. In addition to an annual salary, most
- Senior Product Marketing Managers also receive benefits such as health insurance, dental insurance, 401k plans, etc.
Senior Product Marketing Manager Job Description
We are an early stage startup that has developed a new way to measure marketing performance. We are a team of former Googlers and Face bookers who have come together to build a better way to measure marketing. Our product are used by some of the largest companies in the world, and we are growing quickly.
Job Description:
- Develop go-to-market strategies for new products and features
- Manage all aspects of product launches, including working with cross-functional teams, developing launch plans, and executing on launch day
- Create messaging and positioning for our products
- Write compelling copy for our website, emails, blog posts, etc.
- Develop relationships with key influencers and thought leaders in the industry
- Speak at conferences and webinars about our products
- Serve as a subject matter expert on our products internally and externally
The Successful Applicant:
- 4+ years of experience in product marketing or similar role at a technology company
- Proven track record of launching successful products or features
- Strong writing skills – able to write clear and concise copy for various channels (website, blog post, email)
Offer Details:
- Full benefits package including 401k match
- Generous PTO policy
- Stock options
Related: Proven Senior Estimator Job Description Ideas
Senior Product Marketing Manager Job Description Sample
We are a market leading provider of innovative enterprise software solutions. They are seeking a Senior Product Marketing Manager to join their team in order to help take their products and company to the next level. This role is based in North America (NA) and reports directly to the Chief Product Officer (CPO).
The Senior Product Marketing Manager will be responsible for developing and executing integrated marketing plans that drive awareness, adoption, and revenue for their portfolio of products.
Job Description:
- Developing and executing integrated marketing plans that support the go-to-market strategy and sales objectives for specific product lines
- Creating positioning, value propositions, key messages, customer success stories, website content, launch plans, field enablement materials, etc.
- Conducting voice of customer research (e.g., surveys, interviews) to gain insights into customers’ needs and how they perceive our products relative to the competition
- Translating technical features into business benefits that resonate with target audiences
- Serving as a subject matter expert on assigned product lines by staying up-to-date on industry trends as well as competitor strategies & offerings
- Partnering closely with product management during new product development cycles to ensure market requirements are included in product roadmaps
The Successful Applicant:
- A minimum of 7 years’ experience in B2B technology product marketing is required for this role; SaaS experience is strongly preferred
- Must have experience successfully taking a product from launch to scale
- Must be able to work independently as well as part of a team in a fast paced environment with tight deadlines + Strong analytical skills with the ability to use data/metrics to inform decisions
Offer Details:
- Competitive base salary plus bonus potential
- Full benefits package including 401k match
- Generous PTO policy
- Stock options
Brand marketing manager job description
We are a well-known, global organization within the Retail sector who are going through an exciting period of change and growth. We are recruiting for a Brand Marketing Manager to join our team on a 12-month FTC.
Job Description:
- The Brand Marketing Manager will be responsible for managing the development and execution of brand plans in order to achieve objectives related to sales, profit, and share.
- This includes developing go-to-market strategies, communications plans, promotional programs, and public relations initiatives.
- The role will also be accountable for leading a cross-functional team in the planning and execution of all marketing activities ensuring that they are on time, on budget, and meet or exceed objectives.
- Additionally, the Brand Marketing Manager will collaborate with agencies to develop creative briefs and manage deliverables against timelines.
The Successful Applicant:
To be considered for this position you must have/be:
- Proven experience as brand Marketing Manager or similar role
- Strong understanding of brand management theory (e.g. equity) as well as hands-on experience with multiple aspects of successful branding campaigns
- Excellent communication skills with the ability to present complex information in an easily understandable way to different audiences
- Outstanding project management skills with the ability to handle multiple projects simultaneously while paying strict attention to detail
- In addition preference will be given too candidates who can demonstrate:
- Experience working within the Retail sector
- Previous experience working within a matrix structure where influencing without authority is key
Offer Details:
- Salary up tp £55k per annum DOE
- 12 month FTC
- Based in Central London
Product marketing manager description
We are a market leading provider of cloud-based software solutions. Our innovative products are used by businesses of all sizes, in a variety of industries, all over the world. Due to continued success and growth, they are looking for an experienced Product Marketing Manager to join our team.
Job Description:
- Develop and execute product marketing plans for new and existing products, in order to achieve business objectives
- Conduct market research and analysis to identify opportunities and trends
- Define target markets and develop go-to-market strategies
- Write compelling copy for product collateral including website content, brochures, whitepapers, case studies etc.
- Create strong positioning statements and value propositions
- Manage the product launch process from start to finish, ensuring all stakeholders are aligned
- Work closely with Sales and Customer Success teams to ensure successful execution of go-to-market plans
- Monitor competitor activity and keep up to date with industry trends
The Successful Applicant:
- Must have at least 3 years’ experience in a similar role within the software industry
- Strong writing skills with the ability to produce high quality copy
- Excellent project management skills with the ability to work on multiple projects simultaneously
- Great attention to detail
- Proven track record in achieving business objectives
- B2B marketing experience essential
Offer Details:
- Salary up £60k DOE + bonus + benefits
Conclusion:
In conclusion, a Senior Product Marketing Manager plays a crucial role in ensuring the success of a product by developing and executing effective marketing strategies.
They are responsible for conducting market research, developing pricing and positioning strategies, and working closely with cross-functional teams to bring products to market. This job requires a combination of technical and marketing skills, as well as strong leadership qualities to drive results.
We hope this job description has given you a better understanding of what it takes to be a successful Senior Product Marketing Manager. If you have any further questions or would like to learn more about other job descriptions, please leave a comment below and visit our site for more information.