A brand manager is responsible for the development and execution of marketing plans to build and sustain the long-term health of a company’s brands. The brand manager position is crucial to any company that wants to maintain a strong market share and grow its business.
The brand manager job description includes developing strategies to increase brand awareness and sales, managing budgets, conducting market research, overseeing advertising and promotions, and collaborating with internal and external stakeholders.
A successful brand manager must have strong analytical skills, be detail-oriented, and have a deep understanding of both the marketplace and the consumers they are targeting.
What Does a Brand Manager Do?
A brand manager’s primary responsibility is to develop and execute marketing plans that will build and sustain the long-term health of a company’s brands. This includes increasing brand awareness, sales, and overall profitability. To do this, brand managers must have a deep understanding of both the marketplace and the consumers they are targeting.
Brand managers work closely with other members of the marketing team, as well as with outside agencies, to develop creative campaigns that effectively communicate the key messages of the brands they are responsible for. In addition to developing marketing plans and campaigns, brand managers also oversee advertising and promotions, manage budgets, conduct market research, and track sales data.
Brand Manager Job Description
We are a market-leading FMCG company with a rich heritage and a portfolio of iconic brands that are loved by millions around the world. We have an exciting opportunity for a Brand Manager to join our team in London.
Job Description:
- As Brand Manager, you will be responsible for developing and executing the brand strategy for your assigned brands in order to achieve agreed objectives on sales, share and profit.
- You will manage brand communications across all channels, develop strong relationships with key internal and external stakeholders, and work closely with the marketing team to deliver high-quality campaigns that engage consumers and drive business results.
- Additionally, you will monitor competitor activity, keep up to date with latest industry trends, and contribute to the development of new product concepts.
The Successful Applicant:
- To be successful in this role, you will have previous experience working as a Brand Manager or similar role within an FMCG environment.
- You will have excellent communication skills, both written and verbal, and be confident presenting to large groups.
- You will be highly organized with the ability to manage multiple projects simultaneously while maintaining attention to detail.
- Finally, you should have strong commercial acumen with proven success in delivering business growth.
Offer Details:
In return, our client offers a competitive salary plus bonus and benefits package including private healthcare, pension scheme etc.
Brand marketing manager job description
We are a leading provider of software solutions. We are looking for a Brand Marketing Manager to join our team and help take their brand to the next level. As the Brand Marketing Manager, you will be responsible for developing and executing marketing plans that support the company’s overall business objectives.
You will work closely with other members of the marketing team to create and implement campaigns that promote the company’s products and services. In addition, you will be responsible for managing relationships with external agencies and vendors.
This is a great opportunity for someone who is looking to make a significant impact on a growing company.
Job Description:
- Develop and execute marketing plans that support the company’s overall business objectives
- Work closely with other members of the marketing team to create and implement campaigns that promote the company’s products and services
- Manage relationships with external agencies and vendors
- Monitor industry trends and competitor activity
- Identify opportunities to improve customer satisfaction levels
- Assist in the development of sales collateral material
The Successful Applicant:
- 4+ years of experience in marketing or related field
- Strong project management skills
- Excellent written and verbal communication skills
- Ability to work independently as well as part of a team
Offer Details:
- Salary range $85-$95k + bonus potential & full benefits package
Assistant brand manager job description
We are a leading FMCG company with a strong portfolio of products. We are looking for an Assistant Brand Manager to join our team in London.
Job Description:
- You will be working on one of the company’s key brands and will be responsible for the brand strategy, planning and execution across all touchpoints.
- You will manage a significant marketing budget and will work closely with agencies to deliver creative campaigns that achieve objectives whilst also being commercially successful.
- You will develop strong relationships with cross-functional teams including Sales, Insights, Customer Marketing and Category Management in order to ensure alignment of plans.
- You will use your excellent analytical skills to monitor performance against KPIs and make recommendations for future activity based on insights gathered.
- In addition, you will also have the opportunity to lead projects such as NPD, packaging updates and customer activation programmers.
The Successful Applicant:
- To be considered for this role, you must have at least 2 years’ experience in a similar role within an FMCG environment as well as proven success in delivering against commercial targets.
- Strong analytical skills are essential for this role as is the ability to influence senior stakeholders.
- Excellent communication skills are also required along with the ability to work at pace in a fast moving environment.
- Finally, it is essential that you have experience of managing external agencies effectively.
Offer Details:
- This is a great opportunity to join a leading FMCG company as an Assistant Brand Manager where you will play a key role in developing and executing marketing plans for one of the company’s key brands
- In addition to a competitive salary, our client also offers great benefits including bonus potential, pension contribution and private healthcare.
Junior brand manager job description
We are a world-renowned FMCG company with an enviable portfolio of products. We are present in 180 countries and have over 150,000 employees worldwide.
Job Description:
The junior brand manager will be responsible for the development and execution of marketing plans to drive growth for assigned brands in line with business objectives. This role will work closely with cross-functional teams including but not limited to sales, finance, R&D, and supply chain.
The ideal candidate should have a strong analytical mind, be able to think creatively, and have excellent project management skills.
Responsibilities
- Developing annual brand plans and budgets
- Leading the development and execution of marketing programs (advertising, promotion, public relations, digital/social media)
- Analyzing customer data to identify trends and insights that inform marketing decisions
- Managing agencies to deliver on time and on budget
- Monitoring competitor activity and share learnings internally
- Managing projects from start to finish within timelines set by upper management
- Supporting the senior brand manager in all other aspects of brand management as needed
The Successful Applicant:
- A minimum of 3 years’ experience in marketing or related field; CPG experience preferred
- Bachelor’s degree required; MBA preferred but not required
- Strong analytical skills with the ability to use data to make informed decisions
- Excellent written and verbal communication skills
- Outstanding project management skills with proven ability to manage multiple projects simultaneously
Offer Details:
- This is where you would list compensation details or benefits
Conclusion:
The role of a brand manager is essential to any company that wants to maintain or grow its market share. A successful brand manager must be strategic in their thinking, have strong analytical skills, be detail-oriented, and have a deep understanding of both the marketplace and the consumers they are targeting.
If you have these skills and are looking for an exciting career in marketing, then a career as a brand manager may be right for you!